Startup Technology

Digital transformation is the process by which companies change internal structures to adapt to a more competitive and innovative environment, with a focus on delivering value to customers.

Technology is used to improve performance and ensure better results. But to implement it in your company, you need to be aware of the challenges of digital transformation, such as the need to change the company’s culture and attention to the storage and use of data.

The pandemic has accelerated the need for digital business transformation. Approximately 75% of company leaders interviewed by Zendesk’s 2021 Customer Experience Trend Report agree that the global pandemic has compressed the timeline for acquiring new technologies. Currently, brands are looking for new ways to reach customers and connect distributed teams.

For this, it is necessary to invest in technological and management changes within companies.

The 7 main challenges of digital transformation

Data storage and use

With the profusion of information in recent years, one of the main challenges of digital transformation is how to store and use this data.

Presence on social networks and direct contact with customers generate precious information for your company. But the data generated by social networks, for example, is spontaneous and does not necessarily have a logical organization for your business.

Therefore, it is essential that your company has the ability to store and systematize all this information centrally, in a data center. This is for the subsequent analysis of this data, which can indicate changes and new directions to improve your company’s performance.

Being present on all channels, collecting data, is very important. But even more is having integrated data systems so that the customer’s experience can be better worked

Company culture

The changes brought about by digital transformation depend a lot on the company’s culture, which must be collaborative.

Given this, another challenge of digital transformation is to understand what your company’s current culture is like and adapt it to these changes.

It is necessary to invest in training all employees so that they understand the importance of a digital transformation and how it can directly impact their work.

Lack of initiative to promote internal changes

Digital transformation doesn’t just change the relationship with customers, it also changes the way many internal processes will be done in the company. So it tends to be a bigger challenge for businesses that were created in the pre-digital era.

The lack of initiative to promote this internal change can be one of the great challenges in this context.

For this, management, and not just the sectors that deal with new technologies, must be engaged in this transformation.

A good way to overcome this challenge is to show successful cases of companies that have gone through digital transformation to management and encourage them on the importance of the topic to continue innovating and remain relevant in the market.

IT issues and technical difficulties

Although it is not the only sector that must lead the digital transformation to the company, the information technology sector must play a strategic role in this transition.

For this, it is important to verify that the sector is strengthened within the company and that it is not experiencing any technical difficulties.

Training professionals to deal with new challenges and strengthening the sector to play a more central role in strategic decisions are fundamental steps to overcome this challenge.

Resistance to change

The digital transformation in your company will not only depend on technology, but also on the adaptation of all employees to the process. It is not only managers who may be resistant to change, it is also possible that different employees from different sectors and hierarchical levels are resistant to the new.

The fear of not adapting to new processes, especially for those who are not familiar with digital tools, is one of the main obstacles in this process and one of the challenges of digital transformation in companies.

Another fear is job loss due to process automation and workflow changes.

Engaging employees, making it clear that human work is a fundamental part of the process, and that all this is part of the company’s growth for everyone, are two of the main motivators for them to become adept at digital transformation.


A successful digital transformation requires investment, first in people and then in tools.

But it can be difficult, at first, to convince management of the need for these investments and to find the necessary resources for this change.

Get started with investments little by little